In a transformative move set to redefine luxury senior living, PioneerUrban Land and Infrastructure Ltd is stepping boldly into the burgeoning senior housing market with a Rs 300 crore investment. With the launch of Project Advait, this landmark project in Gurugram underscores the company’s commitment to merging upscale design with innovative technology and quality healthcare services, specifically crafted to cater to the unique needs of senior citizens.
A Visionary Project for the Golden Years
Project Advait is not just about building apartments—it’s about creating a lifestyle. Developed in collaboration with JK Organisation’s real estate arm, JK Urbanscapes Developers Ltd, this joint venture is aimed at building a community where comfort, safety, and state-of-the-art facilities come together to form a sanctuary for senior residents. Spread over 2.6 acres, the project will comprise 164 meticulously designed units that offer a blend of sophisticated aesthetics and modern functionality.
Thoughtfully Designed Features
Centralized Air Filtration Systems
Each apartment will be equipped with an advanced centralized air filtration system, known as the TFA unit. In today’s context, where clean air and a healthy indoor environment have become paramount, these systems ensure that every resident benefits from superior air quality—a critical factor in maintaining a healthy lifestyle as we age.
On-Site World-Class Healthcare
Understanding that health and well-being form the cornerstone of a comfortable retirement, the project has forged a strategic partnership with Fortis Hospital, Gurugram. By integrating comprehensive medical services directly within the premises, residents can access prompt and professional healthcare without having to travel, ensuring peace of mind and enhanced quality of life.
Strategic Alignment with State Policies
PioneerUrban’s ambitious project also aligns seamlessly with the State’s Retirement Policy. The company has secured the necessary licensing under this initiative, reaffirming its commitment to not only meeting regulatory standards but exceeding them by designing environments that are both luxurious and supportive of an independent lifestyle. This strategic move not only simplifies project execution but also emphasizes the firm’s dedication to nurturing communities that respect the dignity and needs of their senior residents.
Leadership Speaks: Commitment to Excellence
The vision driving Project Advait is echoed by top leadership at PioneerUrban. Manish Periwal, Chairman and Managing Director, noted,
“Our investment reaffirms our commitment towards creating exceptional, luxurious living spaces.”
He further highlighted the focus on sustainability, cutting-edge architecture, and resident-centric design, reiterating that the company’s foray into senior living represents the next phase in setting new industry benchmarks.
Rakesh Bohra, Chief Operating Officer, added further perspective on the evolving market landscape. He remarked that while the senior living market had traditionally been concentrated in Southern India, the North—especially regions like Gurugram—is showing remarkable growth and potential. This insight reflects the company’s forward-thinking strategy and its readiness to cater to an underserved demographic in emerging regions.
Innovations Driving the Future of Senior Living
Sustainability and Eco-Friendly Living
Project Advait places a strong emphasis on sustainability. The integration of eco-friendly building practices, energy-efficient systems, and green spaces is central to the project’s design philosophy. This not only helps in reducing the environmental footprint but also offers residents a serene, natural setting that supports physical and mental well-being.
Cutting-Edge Architectural Excellence
In a world where architectural excellence is synonymous with luxury, PioneerUrban has invested significantly in crafting a design that is both visually stunning and functionally intuitive. With a focus on open spaces, ample natural light, and efficient floor plans, every element of the project is built to foster community interaction while ensuring privacy and personal space for each resident.
Responding to a Growing Market Need
India’s demographic landscape is rapidly shifting, and with increased life expectancy and a rising desire for independent living, the senior housing market is witnessing renewed interest. Although Southern India has long led the way in developing senior living communities, pioneers like PioneerUrban are now identifying and tapping into untapped potential in regions like Gurugram. This strategic geographic diversification not only broadens their market presence but also ensures that modern, luxury senior living options are accessible to a wider demographic.
Looking Ahead: A New Era in Luxury Retirement Living
Project Advait is more than just a housing development—it’s a visionary model of what senior living can and should be. By marrying luxury with necessity through thoughtful design, innovative technologies, and robust healthcare support, PioneerUrban is creating a blueprint for the future of retirement communities in India.
The project is expected to set new industry standards and significantly influence the trajectory of future senior housing projects across the nation. With its emphasis on quality, sustainability, and resident well-being, Project Advait embodies the modern approach to retirement living that future communities will likely emulate.
