Omaxe Chowk aims to become an end-to-end jewellery marketplace by integrating a diverse range of jewellery solutions under one roof.
Tanishq, Senco, and Giva have signed up for flagship stores in Chandni Chowk at Omaxe Chowk, taking nearly 11,000 square feet of space in Jewel Court. Other prominent companies, including traditional jewellers from throughout India, are also lining up to sign at Omaxe Chowk, according to the firm.
Omaxe Chowk aims to become an end-to-end jewellery marketplace by integrating a diverse range of jewellery solutions under one roof. The leasing rate contracted with the businesses is between Rs 500 and Rs 800 per square foot, and the space spans between 600 and sq. ft. to 6000 sq. ft.
Omaxe Chowk Aims To Provide One-Stop Solution For Jewellery Needs
Along with the world’s most recognized jewellery shops building locations in Omaxe Chowk, we are assured and dedicated to making an environment where several national brands and traditional jewellers coexist to offer our consumers a delightful selection of gold, silver, and diamond jewellery under one roof.
Consumers will be spoilt for choice with a cost-effective and beautiful assortment of jewellery in Jewel Court, the jewellery marketplace in Omaxe Chowk, thanks to a smart mix of modern and regular jewellery options,” said by Jatin Goel, Director, Omaxe Ltd in a statement.
Tanishq, a Tata Group business; Senco Gold Limited, a five-decade-old Kolkata-based gold merchant; and Giva, the third largest online jewellers, control a sizable portion of consumer wallet spend on jewellery.
How Omaxe Chowk Aims To Target The Large Customer Base
“Omaxe Chowk is trying to build luxury with an Indian atmosphere, which is exclusive to the project.” The Chandni Chowk is solely the best selling point because of its connectivity. “With its ideal position, it would deliver a fantastic shopping experience to visitors to Chandni Chowk,” said Ishendra Agarwal, Founder of Giva, which has 20+ locations across India.
Omaxe Chowk, which is being built in a public-private partnership with the Municipal Corporation of Delhi (previously known as North DMC), would include five levels of parking for around 2200 cars.
Furthermore, a proposed direct entry from one of the most heavily trafficked metro stations, Chandni Chowk, will boost the project’s connection factor. The initiative is expected to attract more than 40 lakh customers per month, providing jewellers with a large consumer base.
Omaxe Chowk will provide a secure environment for consumers and businesses, with a high-tech security system and a multilevel parking facility. Provisions for storage facilities and banks will improve operational efficiency and financial viability.
Why Omaxe Chowk Choses Chandni Chowk As The Shopping Destination
“We are grateful to be a part of Omaxe Chowk because we realised that there has been a shift from unorganized to organized both in B2B and B2C,” said Suvankar Sen, MD and CEO of Senco Gold and Diamonds.
We have to cater to the young generation as a brand, and this generation wants to be rooted in Indian culture. For them, it’s pay not just for the product but also gaining the experience. Today, Indian companies have created the same kind of expectations as multinational brands.”
Current leasing patterns in Omaxe Chowk indicate increased demand from brands across all categories, including jewellery. Omaxe Chowk will complement the jewellery ecosystem by offering a large range of wedding attire, occasion dress, accessories, perfume, footwear, presents, wedding cards, and so on. On the second floor, delicacies from all around India, including Old Delhi, will be offered.
According to a JLL survey, clothes and jewellery account for about 30% of sales in the Chandni Chowk area, which is a popular all-season shopping attraction. Omaxe Chowk aspires to be a B2B and B2C commerce facilitator in an innovative, safe, and secure environment.
Source- ET
