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The pioneer of electric vehicles in India, Tata Passenger Electric Mobility (TPEM), a division of Tata Motors, opened the country’s first TATA EV outlets, which are exclusively for EV buyers, in the well-known auto hubs of Sector 14 and Sohna Road, Gurugram.
The new flagship showrooms are the first tangible representations of this brand strategy, and we have designed the customer experience appropriately. The exclusive EV shop will open for business on January 7, 2024.
Tata Motors Pioneers Electric Mobility With Exclusive EV Stores In Gurugram
In order to empower our clientele, we intend to create a peaceful communal area that will serve as a venue for customer meetings, training with an emphasis on sustainability, and customer events. These showrooms serve as TATA.ev community hubs in Gurugram in addition to serving as EV retailers.”
In the following twelve to eighteen months, several more showrooms are scheduled to open in addition to these two. With an emphasis on electric mobility, we intend to promote constructive transformation within the automobile sector.
Revolutionizing Auto Retail: Tata’s Three Pillars – Technology, Community, Sustainability
The three main principles of TATA EV’s design are technology, community, and sustainability. They are the epitome of the EV community’s guiding principle, “Moving with Meaning.”
According to 1 lakh Tata EV customers, Shailesh Chandra, MD of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility, occasionally stated that the showrooms are designed with EV users’ wants in mind.
The business intends to provide a peaceful communal area to support customer events, workshops with a sustainability theme, and customer meetings and services.
Beyond Showroom Walls: TATA’s Vision for E-Mobility Transformation
With an emphasis on e-mobility, the business hopes to bring about significant change in the automotive sector over the next 12 to 18 months through its TATA EV franchise outlets.
In order to provide an especially unforgettable car-buying experience with chances for community building at every turn, the shops have redesigned digital, physical, and human aspects.
Since EV customers have quite diverse expectations, the in-store experience has been tailored to provide assistance, support, and advise in a welcoming setting.
Crafting Unforgettable Experiences: TATA EV Showrooms Redefine Car Buying
Even if we may enhance the experience with technology, human interaction is still crucial. Our house of electric has been built to be warm and inviting, pleasant and exciting, for everyone from new retail jobs to enthusiastic individuals steeped in the heart of our brand,” he continued.
These electric showrooms demonstrate a strong dedication to sustainability in every aspect of their creation, from planning to final building to current day operations. These businesses serve as a physical representation of our company’s steadfast dedication to sustainability.
Tata EV Community Hubs: More Than Just Showrooms
Every significant material used in the showroom will be recycled, and several of them have received sustainability certification from international green certifiers.
When constructing the showroom, extra attention was paid to using materials that could be obtained locally, which greatly reduced the need for long-distance, high-emission modes of transportation.
The community is the showroom’s second main focus, since it was designed to welcome guests for more than simply Tata EV purchases.
Source-ET
